If there’s one industry that struggles with producing beautiful, mobile optimised emails it’s the fashion industry. I get it. Email is restricting and confining. You’re “not allowed” to use your on brand fonts. It’s all about the clothes and photography. So just make the entire email image lead. Right?
No. Compromise just a little bit and any major fashion retailer, design house or label could produce some fantastic looking emails. Continue reading “Fashion Retailer Emails Don’t Have To Be Disaster Zones”