Working as an in-house email designer/developer, it’s easy to get lazy. To fall into a routine with email campaign after campaign. Especially if you’ve got a robust template in place and a series of different types of campaigns that are cycled through. You know exactly what you’re doing with each campaign, and it’s just so easy to go on auto-pilot. Complete what you have to do to get the campaign out and move on to the next one.
But don’t get lazy.
It helps no one to be lazy about your work, least of all your customers, company or yourself. Just think about it. With each campaign you’re learning something about your customers. Analyse your campaigns. Figure out what’s making them tick. Which will in-turn make your company very happy if you up your email marketing KPIs, am I right? Continue reading “Don’t get lazy”