If there’s one industry that struggles with producing beautiful, mobile optimised emails it’s the fashion industry. I get it. Email is restricting and confining. You’re “not allowed” to use your on brand fonts. It’s all about the clothes and photography. So just make the entire email image lead. Right?
No. Compromise just a little bit and any major fashion retailer, design house or label could produce some fantastic looking emails. Continue reading “Fashion Retailer Emails Don’t Have To Be Disaster Zones”
This feels like a very foolish second blog post to make. It feels like I’m goes against a lot of the rules right now. But I’m going to throw caution to the wind and just go for it.
There’s a good reason I named this blog Just another email blog – there are quite a lot of great email blogs already out there. Written by fellow #emailgeeks, marketers and writers, who have a heap of passion for their field. And I don’t think I’d have half the amount of passion if it wasn’t for a lot of these people and places. Continue reading “Why just another email blog?”
Hello! Welcome to Just Another Email Blog.
My name’s Jaina, I work in email marketing and very recently I had the fairly mundane idea to start up a blog where I could wax lyrical about all things email and share some of the email related Internet finds.
Now, I don’t classify myself as an expert in my field, merely someone who really rather enjoys working in the email marketing field and would like to have more than 140 characters to share some of the things I find.
How about a little bit about me?
Well, you know my name and what I do. I’ve been working in and around email for about 8 years now. In those 8 years I’ve seen and done image only emails, been asked to email a PDF as a marketing email, been asked to send out a piece of email marketing through Outlook, gone from thoroughly cursing just Outlook to laying some venom down on Outlook and Gmail and getting to grips with both responsive and fluid emails. (FYI I’m on the side of fluid/responsive emails NOT adaptive.)
I’m currently working for a London-based start-up called Padawan Group. I recently swapped my London commute to a working-from-home regime, by moving to Bahrain in May of this year. My day-to-day working life is filled with designing, building, planning, reporting, analysing – pretty much doing everything and anything to do with email marketing! A challenging role, that’s for sure! Definitely keeps me on my toes.
I do run another blog, my personal blog – Time Well Spent where I blog about the goings on in my life, film, TV, photos and whatever else happens to be on my mind.
So, as I said, I want to use this blog as a base to share some of what I find on the topic of email. And share some of my designs, designs that I’ve seen out there that I really rate. I do hope you’ll join me.