Email is old. Technically the first message to be sent electronically was back in 1971, by some guy called Ray Tomlinson, who sent an email to himself. Sure, email has evolved over the years. But at its core, email is a still messaging platform.
The way people use email hasn’t changed since we began using it. We’re using email as a 1:1 communication between ourselves and friends, family, businesses, complete strangers, cats, dogs – everyone. Businesses have tapped into our heavy use and reliance on email by sending us marketing messages through email. And we either react to them or not, by opening, reading, replying or simply deleting. Continue reading “Email behaviour – can it be changed?”